How to tell your company story

By Alex Charfen in the San Antonio Business Journal

How to tell your company story - Alex Charfen


Are you among the tribe of people who are continually restless and eager for the next hunt, driven to make their visions of the future a reality in the present world — an Entrepreneurial Personality Type?

If you’ve already acted on this realization and ventured out to start a business of your own, there are some important tactics EPTs should be aware of that can help you move forward and find success.

Let’s begin with one of the most vitally important steps in building any great organization: casting a vision. A strong vision can create passionate advocates, both within and outside of your organization.

How to tell your organization’s story

In casting their vision, many entrepreneurs simply repeat their desires or what they’d like to see the company do. But this is ultimately self-serving, and it is not very effective. Instead, you should focus on telling the story of your business in a compelling way.

See, everyone loves a good story, and they want to be a part of one. So take your time getting this right.

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Date: September 20, 2016
Appearance: How to tell your company story
Outlet: San Antonio Business Journal
Location: San Antonio, Texas
Format: Newspaper