Creating More Hours In The Day

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What would you do if you had 12 extra weeks every year? When we work with entrepreneurs around the country, we have the opportunity to learn about the challenges they face. Many say they need more investment, bigger office space, better processes, new and more effective marketing. The list goes on and on. But the single biggest issue I hear from business owners is lack of time. While there are only 24 hours in a day, we can get time back if we can delegate some of our activities. Face it, with every task you do, you either delegate to… Keep reading »

Stuck in a rut? Here’s how entrepreneurs get out.

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Are you in a business that is stuck in a rut? Does your growth line looks more like the horizon line? Or maybe you’re a new entrepreneur, and you’re having trouble getting started or breaking through to that next stage of development. No matter how experienced you are, every entrepreneur hits a rut at one point or another. And once you’re in a rut, it’s easy for negative and self-defeating thoughts to creep in, which holds you back from finding that thought or idea that can break you free. So how do you get out? How do you break free… Keep reading »

Turn an Introduction into a Meaningful Relationship

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As entrepreneurs, each time we meet someone new, we have the opportunity to make an impression and create a lasting relationship. You never know what opportunities might arise or what synergies you’ll uncover that can lead to an impactful and meaningful business relationship. But I have a confession to make. Introducing myself to someone new is very difficult for me. It may seem strange for a professional speaker and someone who spends a lot of time behind the camera to say this, but it’s true. I have a tough time 1-on-1 when I’m meeting people. However, I’ve found a simple… Keep reading »

The Most Important People In Your Database

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I’d like to pose a simple question to you: When you look at all of the contacts in your database, who are the most important contacts you have? When I ask other entrepreneurs this question, I receive a variety of responses. Some say affiliate partners, others finance and accounting people, our marketing company, new leads, and a whole lot more. But almost no one names the group that are truly the most important group of contacts that you have: current and past customers. When we examine the budget and effort of most companies we work with, we find that the… Keep reading »

The Real Reason People Do Business With You

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Why do people choose to buy from us? They aren’t buying a product or a service; they are buying an outcome. People choose to adopt your service or product to achieve a specific outcome in their life or business. You buy marketing services to increase your lead generation or conversion. You pay for a personal trainer to increase strength or lose weight. You buy clothes to look and feel great. When your marketing can effectively sell the outcome, it’ll be much more effective. In this week’s video, I cover a simple strategy you can use to focus your marketing around… Keep reading »