Over the past few decades, entrepreneurs have slowly shifted their perspective on business coaches. What was once considered an unnecessary expense has now become a booming industry, both online and offline.
The rise of coaching allowed for subject-matter experts to emerge – individuals with niche skills capable of helping entrepreneurs move important pieces of their business forward. But it also saturated the market with knock-off coaches looking to make a quick fortune off unsuspecting entrepreneurs with a little money to spend. Now, with so many different services available (and so many coaching imposters in the market), the overload of possibilities is enough to make an entrepreneur’s head spin.
Those looking for business help aren’t always sure where to turn. When I talk with entrepreneurs, I often hear:
“Who is the best business coach for entrepreneurs?”
“What skill set should my business coach have?”
“How can I make sure my business coach is the right one for me.”
Naturally, the answers to these questions vary depending on the entrepreneur’s experience, industry, time and budget. But having worked as a coach and consultant for more than 20 years, I can tell you there are three key traits any good entrepreneurial business coach will have.
The Best Business Coaches Have Verified Experience and Proven Results Over Time
It’s vital that the business coach you select has verifiable experience consistently helping others over time. Fixing a marketing funnel or creating a webinar that converts are tactical elements that can provide short bursts of momentum. But if you’re looking for strategic guidance on the direction, growth and leadership of your company, it’s important to carefully examine the source of that counsel.
Specialists are helpful for their unique skillset – copywriting, social media, webinars, client retention and other disciplines – but I’ve started to see a trend where some coaches overstep their expertise by giving strategic direction in areas where they have little experience. For instance, growing and scaling a business, creating a mission around your clients, building a team and establishing communication systems are all skills that take years of experience to fully understand and teach. You need someone who’s done it the right way – and also made mistakes – so that they can tell you what to watch out for. That’s why it’s necessary to verify your coach’s experience with detailed references from past clients.
The Best Business Coaches Understand Entrepreneurs
There are plenty of coaches who only focus on their clients’ businesses, and many others who focus exclusively on the individual. But to be truly effective for entrepreneurs, a business coach needs to consider both. Entrepreneurial Personality Types (EPTs) cannot separate their personal lives from their businesses. The two blend together, and issues that affect one will always affect the other. Any attempt to compartmentalize ultimately fails. That’s why people like us must select business coaches who view entrepreneurship holistically.
Too many business coaches don’t understand or properly account for the entrepreneurial lifestyle. Many of them have spent their careers in corporate environments and are unfamiliar with the way entrepreneurs think. That’s why the best business coaches for entrepreneurs are entrepreneurs themselves. They know what it’s like to build something that’s their own. They’ve experienced the peaks, valleys and personal challenges that come with entrepreneurship. They understand the personal growth that must take place in order to succeed.
The Best Business Coaches Foster Independence
It’s an unfortunate development in the industry, but many business coaches are trained in a system that fosters the co-dependence of their clients. They do this deliberately to ensure their clients stay with them in the long-term, setting up a strong, recurring revenue stream.
Clients are made to feel as though any success they achieve is due to their coach’s counsel and guidance, and without them, they’re going to fail. This is just plain wrong.
The best business coaches for entrepreneurs help you elevate your game, time and again…
If you’re looking to hire a business coach, here are a few additional resources to make sure you select the right person for the job:
- What Your Business Coach Should Do For You
- How to Hire the Right Business Coach
- 4 Signs You Need to Fire Your Business Coach
If you’re interested in these concepts and would like to receive training on proven methods designed to optimize entrepreneurial performance, and grow and scale your business, find out more about my Constructive Company Online training program. This comprehensive experience will give you everything you need to establish a strong Client-Centric Mission for your company and start making strides toward your greatest contribution.