Businesses that Win Keep Score

We’ve all heard it before: If you don’t know your numbers, you don’t know your business.

If you’re anything like most of the entrepreneurs I’ve worked with, this cliché is frustrating and maybe even a bit embarrassing.

I am here to let you off the hook.

I get it, you’re doing everything you can to run your business and move your life forward. You know you need to “know your numbers,” but what exactly does that mean? You have a company to run; you can’t just unplug and fix this right now!

You are not alone.

We have worked with thousands of brave entrepreneurs—just like you—and I can tell you that most of them didn’t “know their numbers” when we met.

Yes, numbers are important, and I want you to get there as fast as you can, knowing your top line, bottom line, margin, EBITA, etc. …

However, if you don’t have all of this today, there’s a shortcut to success you can use in the meantime.
We call it the Critical Number.

This is a strategy you can have in place within a few minutes, and it will help you accelerate growth, focus on the right things and move your business forward.


I’m different from most of the small business experts out there. How?

I have started multiple successful multimillion-dollar companies, so I know what it takes and where the leverage points are. I have been in your shoes, and unlike some of the academics and authors who haven’t, I know what really works.

By the way, this doesn’t just work for small businesses. Almost every Fortune 500 or Global 100 company uses this strategy (because it works like crazy).

Watch this video and move your business forward in minutes, not months!

Like I said, I am all about speed and leverage.

I believe that running a business should be a daily celebration of achievement. When you’re tracking one simple metric, your Critical Number, it can be!

So what is your Critical Number?

Let me know in the comments below. I will be checking back to see what you come up with.

With gratitude,


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