Why You Don't Want a Perfect Business...

by Alex Charfen
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I’ve spoken to thousands of entrepreneurs over the years. 

I’ve seen many fail, and I’ve watched others grow their fledgling projects into billion-dollar businesses (and even consulted to some of them). 

One thing that separates the successes from the failures is the intention behind the company. 

The biggest predictors of a doomed business is the pursuit of perfection.

What exactly do I mean by this?

Why You Don’t Want a Perfect Business

First of all, it’s important to understand that creating a perfect business is impossible. 


Because we function within an imperfect economy. 

Competition is constantly changing, the market is shifting, the way clients get billed is constantly being altered, and the mechanism by which companies communicate with their clients is evolving.

The moment you can get close to achieving perfection in any of those areas, you’ll become outdated and the market will take that perfection away from you. 

Business owners who are driving toward perfection don’t realize they’re building a house of cards. The hunt for perfection creates massive blind spots. 

Sometimes, you can focus so hard on creating the perfect system that you miss the fundamental changes that need to take place within it.

So what’s the solution to this?

Make Adaptability Your Focus

You’ll never build a perfect business. But you can create an adaptable one, and that should be your goal. 

Here’s what you need to do…

Provide a clear vision for the desired outcomes of the company and have a team that can drive toward those outcomes flexibly.

To build a team like this, transparency is key. You have to tell people what you need and how they can support you. You have to consistently communicate with them about how they’re performing so that everyone is on the same page and able to collaborate. 

When this happens, your team feels a sense of personal responsibility to achieving the company’s goals, and everyone can adapt to the changes that your business will encounter.

Simply put – The most critical process in any business is growing the people.

If you’d like to receive more insights on leadership and growing your team, check out the Momentum Podcast. 

Who Is Alex Charfen?
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