Momentum Podcast: 274
When Focus Hurts You
by Alex Charfen
If you couldn't tell, I've obsessed over the question ‘How do you make businesses grow?' One of the biggest challenges here is understanding what to focus on during the right times. Working hard can be a great thing. Working hard on the wrong things (even unintentionally) can take you backwards. Have you ever thought to yourself ‘I wish I could just go back to doing it all myself.' What happens when focus hurts you?
Full Audio Transcript
I'm Alex Charfen, and this is the Momentum Podcast, made for empire builders, game changers, trail blazers, shot takers, record breakers, world makers, and creators of all kinds. Those among us who can't turn it off, and don't know why anyone would want to. We challenge complacency, destroy apathy, and we are obsessed with creating momentum so we can roll over bureaucracy and make our greatest contribution. Sure we pay attention to their rules, but only so that we can bend them, break them, then rewrite them around our own will. We don't accept our destiny, we define it. We don't understand defeat because you only lose if you stop, and we don't know how. While the rest of the world strives for average and clings desperately to the status quo, we're the minority, the few who are willing to hallucinate there could be a better future, and instead of just daydreaming of what could be, we endure the vulnerability and exposure it takes to make it real. We are the evolutionary hunters, clearly the most important people in the world because entrepreneurs are the only source of consistent, positive human evolution, and we always will be.
When focus hurts you. I've been coaching and working directly with entrepreneurs for over 20 years. I've been obsessed with, how do you help entrepreneurs move forward? How do you help entrepreneurs create momentum? How do you actually grow the business, and continue to grow the business? See, for a lot of my career I obsessed over this question; how do you make business grow? And what I found was, after a while you can make business grow, but if you don't make the people in the business grow, then you have a massive challenge. The business does not go forward, and one of the biggest areas of growth as entrepreneurs is knowing what to focus on at the right time. In fact, here's the issue for most entrepreneurs today. In fact, my company has done surveys with thousands of entrepreneurs. I've been on the phone and in front of hundreds of thousands of entrepreneurs, and I can tell you one of the biggest issues, the primary issue we deal with, is that we aren't focused on the right things at the right time to create massive momentum.
Let's be real. The fact is, you don't need to tell anyone who listens to me, and I know I don't need to tell you, to work harder. We all work hard. We work hard, we're driven, we want to succeed, we want to make the right things happen, we want to make our greatest contribution in the world, but when we're working hard on the wrong things, not only do we not create momentum, we actually start creating constraint. When we work hard on the wrong things, we start feeling beat up. We start feeling like we're not creating progress. When we work hard on the wrong things, we start to feel all of the feelings of constraint that challenge us as entrepreneurs, and you know what I'm talking about, because I feel them, too.
When I'm not creating momentum, I feel stuck and plateaued like I'm standing in place. I get up in the morning and I feel like I'm running through molasses. It's the worst feeling ever, and when you're working hard and you're not getting the progress that you want from it, it can make you feel like you just want to take your toys and go home, and let's be real. That's how we are as entrepreneurs. When we're not making [inaudible 00:03:16] momentum, when we're not making progress, when we're not getting what we want out of our business, how often do we have thoughts like, "I just want to go back to doing it all myself," or, "Why can't I make this simple again?" And the reality is, you know and I know, we are not going to turn it off, and I know you can't, and neither can I, and so we are going to continue to push, and continue to drive, and continue to create momentum moving forward, and I want to help you know exactly how to do that because when you're focused on the right thing at the wrong time, here's what happens to us.
It doesn't just slow us down. It doesn't just affect us. It doesn't just bother us. We know what constraint does to people like us. Let's be real. Here's when focus hurts you. When you're focused on the wrong thing at the right time, first you start feeling that cognitive or physiological. First, it's physiological. You start feeling tired and worn out and you might even get thyroid issues, or feeling challenges with your body, adrenal issues. We feel completely worn down. We get fatigued. That's just from feeling constraint. When it goes a little further, we start feeling the cognitive issues. Physiologically we break down, then mentally we break down. We have trouble making decisions, we have trouble creating momentum, trouble moving forward, that is soul crushing, and when we really feel constraint, when focus hurts us, when we're not creating momentum, we feel the chemical confines of constraint, and let's be real. For an entrepreneur, the chemical challenges of constraint can create depression, and anxiety, and panic attacks, bipolar behavior and all kinds of things.
It can make us show up in a way we don't want to show up. It can make us challenge the people around us, turn our team away, slow down the momentum we're creating in the world, damage relationships, appear like we should be diagnosed like we might be disordered. We might even get a prescription when we're not focused on the right things, because it fundamentally slows down who we are. As evolutionary hunters, as entrepreneurial personality types, we are made to get up every day and create forward momentum to achieve, to go on the hunt, to make things happen, and when we don't it makes us feel completely and totally stuck. I want to help you get out of that place. See, what you focus on truly does expand, and when you focus on the right things at the right time, it will create unlimited momentum for you, but here's the problem in today's world; all you have to do is a few searches on the internet or spend some time on Facebook, and you'll find that there are hundreds of different solutions for exactly what you're going through right now.
In fact, it doesn't matter what the problem is. Somebody has a sales page out there for you that will pull you in a direction to try and give you a solution, and the challenge we have over and over again is that far too many people out there are selling solutions that aren't right for the place where you are. Well here's why it's been so hard up until now to understand exactly how to create progress. See, up until now the full path the entrepreneurial success has not been revealed, and it wasn't until we started recording the podcast at 181 and until we started sharing the Billionaire Code in public, that people actually saw the clear path to success. See, my team and I have assembled the Billionaire Code, and if you go back to podcast number 180, you can listen through to the entire Billionaire Code all the way through. It's nine levels from $0 all the way to over $100 million, what it takes for us to create success as an entrepreneur, and we put together that framework to help every entrepreneur out there understand exactly where you are.
So first, understand where you are and where you should be focused to create momentum. Second, anticipate what's coming next so that you can be prepared for it and continue your momentum, and third, when you know exactly where you are in the path to entrepreneurial success, an entirely new level of perspective opens up for you, and the game changes because here's when focus changes everything. See, when you focus on the right things, when you know exactly what you need next, when you know where you are and you know what you should be focused on to create momentum, your entire world will change and when you focus on the right things and you create that momentum, here's what we know happens. It happens both ways. See, the same way that we become physiologically, cognitively, and chemically challenged when we're in constraint, when we create momentum, you know what I'm talking about, we become physiologically, cognitively, and chemically boosted.
You know what I'm talking about. Every entrepreneur does. It's the greatest feeling that we have. It's that feeling of creating forward progress, of creating momentum, of making things happen. First, we feel physiologically boosted. It's not a myth, it's not something that we just think happens, it actually does happen. We can do more. We can create more. We can be more. We can go out and make more happen in the world. We actually have more stamina, more energy. We can be in the game longer. Second, when we start focusing on the right thing and creating momentum, we get cognitively boosted. You know and I know you actually get smarter. You get better and answering questions, you think faster, you have more access to what's going on and when we lower the pressure and noise in our lives, and create forward momentum by focusing on exactly the right things, we get chemically boosted. We actually feel the high of momentum. It is the greatest feeling. It changes everything because when you feel that chemical high of momentum, when you lock into that feeling of moving forward and the entire world is following in your wake, that is where we feel most alive.
That is where you, as an evolutionary hunter, are meant to be, and don't let anyone convince you that being in flow, or in the zone, or making it happen is a temporary feeling. It is meant to be a permanent feeling for people like us. We are meant to be on the hunt, experiencing success, moving forward, creating new outcomes. We are the only source of positive human evolution, and we always will be. When we focus on the right things, we create that evolution at an even faster pace, and I want you to be there because the balance of power in the world has swung in the wrong direction. Let's be honest. The bureaucrats, and the memorizers, and the organizers are taking over, and they want to red tape, and legislate, and contract us out of existence and the fact is, when you know exactly where to focus and how to grow your business, and you understand the path to entrepreneurial success, everything will become clear.
It will change who you are as an entrepreneur because here's what's amazing about people like us; when we have clarity about where we should focus, we go all in. When we have clarity about our outcomes, we can't hold ourselves back. When we have clarity about the process and we know it's moving us forward, we have all the energy in the world we need. Do you know what I'm talking about? That feeling like you're just unstoppable because things are going your way. That feeling like no one can slow you down because you're making things happen. That feeling of momentum. I want you to have it every day for the rest of your life, and when you focus on the right things at the right time, you will.
So, let's get out of this place where focus hurts you, and let's move to the place where you know exactly where you should focus. Next week I'm actually doing a presentation, so if you're listening to this podcast and you want to know exactly where you should focus, I'm going to go online and for the first time ever share with you the exact presentation that I took to Russell Brunson's funnel hacking live, and he asked me to share in front of over 4,000 people. I will humbly share with you that the standing ovation after I shared the Billionaire Code with that crowd was so long, I didn't know if it would end. It actually started to get a little awkward, and I love every single person who did it. I was the most exciting presentation, maybe for my entire life.
I saw in everyone's eyes the recognition that they now had a completely different level of understanding of where they were, and even who they were, and I want to share that with you. In the presentation that I do next week, all you have to do is go to billionairecode.com/focus to register, because in the presentation that I do next week, I'm going to make certain if you show up, first on live, it's not recorded, this isn't fake, this isn't pretend, this is you and me live, and I'm gonna answer every question. It doesn't matter how many people show up. I'm going to share the entire Billionaire Code. I'll help you understand yourself better, know exactly where you should focus right now, and reveal to you the entire path to entrepreneurial success.
I can't wait to share this with you. I can't wait to show you exactly where you should focus so that you can move forward now, and I want you to know it doesn't matter what level you are as an entrepreneur. It doesn't matter where your business is. It doesn't matter how big or how small your team is, or how much or how little you've accomplished. We all can benefit from understanding the true path to entrepreneurial success, and I want you there. So, whether you've already made your first million or millions, or you're just getting started, next week this presentation is going to change your life, and I will be there live, so if I don't, you can let me know because I will answer every question. I'm gonna make sure every single person who attends knows exactly where they should be focused next, and I want to help you create all the momentum you possibly can.
Go to billionairecode.com/focus, register for our live presentation next week. It's going to change your life and it's at 3:00 PM on Tuesday. 3:00 PM Central, leave at least 90 minutes because I'm not getting off of that presentation until everybody's question has been answered, and I guarantee you, if you attend it's going to show you exactly where you are as an entrepreneur, and how you can create more momentum than you ever thought possible. Billionairecode.com/focus.