Momentum Podcast: 235
Rise Of The Seeker Fest
by Alex Charfen
I recently turned down an invitation to speak with some of the biggest names in the industry. The level in the Billionaire Code with the most members is Seeker and that is where the bulk of events in the past few years cater to. Does where you spend your time make sense for you?
Full Audio Transcript
I'm Alex Charfen, and this is The Momentum Podcast, made for empire builders, game changers, trail blazers, shot takers, record breakers, world makers, and creators of all kinds, those among us who can't turn it off and don't know why anyone would want to. We challenge complacency, destroy apathy, and we are obsessed with creating momentum, so we can roll over bureaucracy and make our greatest contribution.
Sure we pay attention to their rules but only so that we can bend them, break them, then rewrite them around our own will. We don't accept our destiny, we define it. We don't understand defeat because you only lose if you stop, and we don't know how. While the rest of the world strives for average and clings desperately to the status quo, we are the minority, the few who are willing to hallucinate there could be a better future and instead of just daydreaming of what could be, we endure the vulnerability and exposure it takes to make it real.
We are the evolutionary hunters, clearly the most important people in the world because entrepreneurs are the only source of consistent, positive human evolution, and we always will be. Rise of the seeker fest.
I got an interesting invitation this month to speak at an event here in Austin that I turned down. It wasn't easy to turn down. In fact, the other speakers are Tony Robbins, Daymond John, Katrina Kitt, I don't know who that really is. Pitbull is doing a live performance, the musician. Some guy's speaking, Devin Blizter is speaking on bitcoin mining, and then some woman named Shay Millheiser is talking about flipping Austin. I was called and told there was gonna be thousands of people at this event. They're advertising it on billboards and on the radio, and would I like to come and speak? I turned it down. Here's why.
When you look at The Billionaire Code, by far the biggest level of The Billionaire Code is the beginning, seeker, the people who haven't really done anything yet, who haven't earned any money, who want to be entrepreneurs but are looking for that first thing that's going to give them some type of leverage, some type of understanding of what to do next, some type of momentum.
One of the things that is really important for me is that we don't sell secrets. I don't really do a lot of business with people who are just getting started. We do. We have Momentum Master Class, and that is good for people who are just getting started, but it's a 997 product force, it's not really where we focus. The majority of what we do is focused on people who are building teams.
So, for me to go to one of these events just doesn't make sense. And I have a question for you: Does it make sense for you? See, there's another reason I turned down this event. There is this huge increase recently over the past few years of events that are aimed squarely at seekers, beginners, people who are trying to just get started.
And here's the challenge I have with most of these events. And you can go, you can give me your opinion. I've been to one of two of these, and here's what I saw: There's a ton of business opportunity speaking. It's a pitch fest. Everybody has something they want to sell the audience, and the entire event is set up to get people emotionally primed to make on-the-spot impulse purchasing decisions. The entire thing is set up to future pace you and show you a vision of what's possible and get you excited about what people have done so that you will write a check.
In fact, if you go to enough of these events, you'll see how each speaker is stacked in a way so that they open you up more and more about spending money. They show you more and more of a future. They show you more and more of an opportunity, so that by the time you're done here if you haven't bought something, you feel like you did the wrong thing.
And here's the challenge with that: Unless you are a seeker who has never done anything, you're probably not gonna find the right product for you by going to one of these big events. And I'm gonna say one more part, or I'll add to that. Even if you are a seeker who's never done anything, you probably aren't gonna find the right product for you going to one of these events, because here's why.
It is literally an event set up for seekers. It is literally an event with business opportunity, and opportunity marketing, and super high-pressure sales. The amount of NLP and manipulation and setting up the audience that you'll see at these events is impressive. It's a little bit over the top. And for me, it just doesn't make sense to go to an event where they are catering to people who are buying a $69 ticket and want to get started. My question is, does it make sense for you?
See, it might be an opportunity to see Tony Robbins live. It might be an opportunity to see Daymond John. It might be something that you really feel you might get something out of, but here's what I want you to understand. If you're going to one of these events to determine your future, then here's the decision you're making. You're saying whoever curated that event probably made the right decisions to put the right person in front of you that right now in your life, in your career, for where you are, that you should pull out your wallet and buy something. Because if you go to one of these events, the pressure to buy is over the top.
And you see them all over the place. They're advertised as business opportunities, they're advertised on billboards, they have really cheap tickets to really big speakers. And at the end of the day, the reason they're getting you in there is to sell you on something, and here's the challenge. When you run billboards, when run radio advertisements, you're literally advertising to the crowd, to everyone. There is no avatar other than, hey, do you want an opportunity? One hundred percent of the marketing is to any human being who wants some type of an opportunity. It's literally calling to the seekers who have figured out they're seekers, and to those who haven't really figure it out yet and saying, "Hey, here's where you get started."
Now here's the issue with this. These events, and I'm sorry to speak this way about somebody who's in the same business I am, but I'm gonna always tell you the truth. And the fact is, these events are not really set up to have any affect on you other than to get you to buy something. They're not there to help you. They're not there to motivate you. They're not there to move you forward unless they are helping, motivating, or moving you forward to buying one of their products.
And the challenge with going to these events is that you are literally putting yourself psychological battle with people who have spent years understanding how to manipulate an audience, understanding how to future pace, understanding how to get you excited, and understanding how to place anchors throughout their presentations so that you feel compelled to buy.
Make no mistake, it even happens to me. I've gone to these events, sat in the audience, thought to myself, there's no way that I would buy anything from this person, but I still feel compelled to buy. That's how much manipulation goes on at these things. And you really have to ask yourself, are you willing to subject yourself to an entire day of that? Is that the best use of your time even if you're a seeker? Because here's an alternative process you can use.
If you're ready to start moving forward, if you're ready get more momentum, take your business to the next level, take your life to the next level, first go back to my podcast on the Billionaire Code. They start in the 180s, I think, and the first one says, "Seeker". Listen to those podcasts. Figure out where you are on the Billionaire Code. On each one of those podcasts I tell you exactly what the next step is for you.
So once you know the next step for you, you should go out and target it, do a targeted search to find what you need. Ask yourself, what is it exactly you need next? Last year, I hired Russell Brunson to coach me because I needed lead generation, I needed help with product, and I needed clarity about how to approach my market. Russell was the best guy in the market to do that. But, I knew exactly what I was looking for when I found Russell. So my question for you is, what do you need next?
Because here's the next step of the process: Find people who do that. I didn't just evaluate Russell. I actually talked to about 15 people. I looked at a bunch of different coaching programs. I actually looked at coaching programs, I looked at the possibility of having somebody take over my marketing, I looked at marketing agencies, and then decided that I wanted to get coaching from Russell and then build a marketing team, 'cause we're gonna build a world-changing organization.
And so I went out, and I compared people who taught exactly what I need. So, my question for you is: What do you need right now? Where is your business? Don't go to one of these seeker fests where it's just noise, and tons of people, and all kinds of energy trying to push you in a direction to make you buy. Because here's what somebody at that event is gonna tell you is, how they came to that event the year before and now they're a millionaire.
Well, you know what? There's one of them, and they put him on stage. The fact is these events really aren't set up to get a result. They're set up to sell you something, to a broad avatar that will work for anybody, so you can pretty much just determine what the efficacy rate of most of the things that are sold at these events. It's close to, or near, zero. And again, I apologize to put that out there, but it's the truth.
What you should do instead, is figure out what you need and then find people who teach exactly what you need. And then go out and look at a bunch of them until you've narrowed it down to the top three. Then study them, watch them, listen to their podcasts if they have one, look at their body of content if they have one, read their books if they have one. Understand who they are and then invest.
Because here's what I'm trying to do. I'm not trying to just save you time and money, because time and money, those are important. But here's the fact, if you go down the wrong path, if you follow the wrong mentor, if you go the wrong event and get led down a path of buying the wrong product, putting your time into it trying to make it work, and then not having it come to fruition, you are not just using time and money. You're using time, money, focus, effort, and energy, the five currencies that move us forward.
And one of the biggest issues we have is, we look at something and we say, "How much does this cost in dollars?" Not how much is this gonna cost me in time, effort, energy, and focus. Because that's what happens at these events. It will draw your effort, energy, and focus sideways. Because the right thing to do is not to go to an event and try and figure it out by just buying something or seeing what's available. You compare the people who teach exactly what you need then vet the crap out of them. Look at their clients, look at their reputation, look at their online reviews. Like I said, read their book, listen to their podcast, get to know that person and then choose a person and commit. Commit a hundred percent.
I haven't done that just once. I've done that a few times in the past few years. When I realized that I wanted help with frameworks on how to create my coaching programs better, on how to make sure I got a massive effect for the clients I have, I've done a ton of one-on-one consulting. I guarantee you, I've probably done more one-on-one consulting than any coach or consultant in the market today. But when it came to groups, and when it came to putting my coaching program together and understanding how to be successful and what types of elements I could use, I went out and looked at everyone in the market that taught coaches how to coach. I listened to podcasts. I read books. I watched Facebook Lives. I compared people.
And head and shoulders above anybody I watched was Taki Moore. Taki is a coach. He's been one for, I think, 12 years. He's been teaching people how to build their coaching businesses. It was exactly what I needed at exactly the right time, and I guarantee you I wouldn't have gotten that by going to some big event at a stadium where everybody paid $69 to get in. See I got that, or I found Taki, because I knew exactly what I needed, I got hyper focused, I went out and did market research, I vetted everybody, I talked to Taki, got to know him, and then I wrote him a check.
And so for you, I've got a question: What is it that you need next? Because here's the way I want you to protect yourself from the world around you. When we as evolutionary hunters, as entrepreneurial personality types, when we know the next step in the hunt, when we know where we go next, what we need to do next, what we're looking at next, when we can see that progress, it's going to be on the path and carry us forward. We don't get distracted. If you are fully bought in, and engaged, and excited about what you're doing. And you can see your business growing. You can see your life growing. You can go to one of these seeker fests and everything will just roll right off of you, because when you know what's going on, no one will distract you from that outcome. When you have clarity as to your goals, no one's gonna pull you sideways. And when you know with certainty that the steps you're taking are going to create the outcome you want, no one can get in your way.
And so, the next time you see an advertisement for one of these seeker fests, for one of these events where they're gonna bring in all the biz op people, where they're gonna bring in all the high pressure, where they're gonna bring in all the "new opportunities", my suggestion is you run from it. Because those events don't do anything for people like you and I besides distract us, get us emotionally invested in the wrong things, and psychologically manipulate us into buying something. But let's be honest, we woke up that morning not needing, but that event will convince us that we need more than anything else.
On the other hand, once you figure out what you need, then look for the events that are exactly what you need. As an example, if you own a business, and you want to sell anything online, or you own an offline business where you want to drive traffic online, the event that you have to be at every year is Funnel Hacking Live, put on by Russell Brunson. It's four days of ridiculous content to show you how to build your business, how to bring more people towards you, how to become the market leader in your category, how to own your client, your avatar. It's incredible when you're looking to build your business.
See, that's not a seeker fest. There's an outcome. There's a purpose. That event solves problems. That event will show you exactly how to move forward. It's not a vitamin, it's a pain killer. And so when you're looking to move forward, when you're looking to create momentum, here's my message to you: Be proactive.
If somebody is selling you the opportunity, it's probably not the right one. If you go out and look for it, and you find it, and you vet it, then that's probably exactly what you need. I don't take sales calls from outside companies. I don't let people into my world to sell me. When we decide we need something, we go out and figure out exactly what it is. When somebody calls and says, or emails us and says, I want to talk to your CEO about benefits plans, or about your project management software, or about your communication systems, about your internet access, about anything, the scripted answer is, "We're not interested, and it's not something we're reviewing right now."
Because here's what we know. We have a much better view of exactly what we need in our business and in our lives than any salesperson who woke up today and decided we were a prospect. And so, we don't answer anyone who's proactively trying to sell us. The same way we don't make cold calls trying to sell our products. We only work with people who are swimming towards us. So when we finally figure out that we need something, and we go out looking for it, that's when we buy.
And so, we don't do a lot of business with companies that only launch products. We buy products that are on the shelf when we're ready for them. We don't do a lot of business with people who have gated product openings where you can only buy it every once in a while, because if we make the decision to buy and they've got that stuff going on, we just don't buy it.
But what we do do. I didn't mean to say, "do do", but it's funny. But what we do is, we work with the top people in the market that we want to understand. And we find exactly what we need as far as advice, and coaching, and consulting, for the problems that are in front of us, not for the ones that somebody paints for us from stage. And by doing that, we consistently and constantly create momentum and move forward, and you can, too.
So the next time you get an invitation, or see the advertisement, or the billboard, or the radio ad for the huge seeker fest in town, I want you to remember exactly what it is. It's an event set up for the most entry level, most basic business opportunity seekers, and it probably is not the right event for you. Save your time, effort, energy, and focus, and yes, even your money by passing and going out and looking for exactly what you need so that you can create momentum.
If you haven't yet, go to billionairecode.com, answer a few questions for us, and you'll be given an opportunity to download the Billionaire Code, exactly what I was talking about earlier in this podcast. Let us show you the nine proven levels to entrepreneurial success. One of the biggest issues that entrepreneurs have as I've been talking about in this podcast is that we don't know exactly where to focus. We don't know exactly what we need. So we end up spending a lot of time, effort, energy, and focus on the things that aren't actually creating momentum in our lives.
Let's fix that for you right now. Go to billionairecode.com. Answer a few questions. Let us show you exactly where you are in the Billionaire Code and what the next steps are for your success.