Momentum Podcast: 706
706 - Get Clear. Grow Fast. With Heather Andrea Reindl
by Alex Charfen
As an entrepreneur, the more leverage you have in your personal life, the more leverage you can have in your business.
Alex Charfen, a business growth coach who helps entrepreneurs grow and scale their businesses, gives practical, tangible, and actionable tips that you can implement into your business right now.
This is a special presentation by Andrea Reindl, CEO and Founder of Legacy Creative. Andrea has created an organization that is changing the world and making a massive contribution. Her impact is clear, and it is the result of her commitment to implementation.
By the end of this 20-minute guest presentation by Andrea Reindl at the Charfen Summit, you will understand how:
– To overcome the feeling of being drowned in your business without having to lose the business you love or hurt the people around you.
– How to implement momentum-based forward planning into your life and business so that you can step into your role as the visionary leader of your business.
– The three biggest areas of implementation that gave Andrea the most leverage in her business.
The Momentum Podcast is created specifically for entrepreneurs like you to get into momentum and take the rest of the world with you. If this episode helped you do that, take a moment and leave a review. Let us know how we have helped you make a bigger impact on the world.
This sneak-peek into the Charfen Summit is a rare opportunity to experience what this exclusive Mastermind is like. If you're ready to join us, go to https://charfen.com/buildmomentum to get started.
Our entrepreneurial journey doesn't end here! Be sure to check out our Facebook Community filled with entrepreneurs just like you who are getting into momentum and building world-changing empires https://charfen.com/community
If you are an entrepreneur who is listening in and you can relate, then be sure and head over to charfen.com/buildmomentum and gain access to some of my most requested business tools to grow and scale your business in any market condition, even in this one.
Full Audio Transcript
This is the Momentum podcast.
One of the most underutilized areas where entrepreneurs can get leverage in their business is actually in their personal life. This is a special presentation by Andrea Reindl, CEO and founder of Legacy Creative. Andrews' created an organization that's changing the world and making a massive contribution. Her impact is clear, and it's the result of her commitment to implementation. In this special sneak peek into the Charfen summit, you're going to learn how to overcome the feeling of being drowned in your business without having to lose the business that you love or hurt the people around you. You're going to learn how to implement momentum based forward planning into your life and business so that you can step into your role as a visionary leader of your business. And you're going to learn the three biggest areas of implementation that gave Andrea the most leverage in her business. I hope you enjoy.
I'm Alex Charfen, and this is the momentum podcast made for empire builders, game changers, trailblazers, shot takers, record breakers, world makers and creators of all kinds, those among us who can't turn it off and don't know why anyone would want to. We challenge complacency, destroy apathy, and we are obsessed with creating momentum so we can roll over bureaucracy and make our greatest contribution. Sure, we pay attention to their rules, but only so that we can bend them, break them, then rewrite them around our own will. We don't accept our destiny. We define it. We don't understand defeat because you only lose if you stop. And we don't know how. While the rest of the world strives for average and clings desperately to the status quo, we are the minority, the few who are willing to hallucinate. There could be a better future. And instead of just daydreaming of what could be, we endure the vulnerability and exposure it takes to make it real.
We are the evolutionary hunters, clearly the most important people in the world, because entrepreneurs are the only source of consistent, positive human evolution and we always will be.
Thank you so much, Alex, for trusting me with your group and also your friendship over the years, it's been great. That was the exact right amount of time I needed to get all set up to say thank you.
You know what? If we have energetic linemen at that level, Andrea, we're crushing it, that we're crushing it totally.
So I'm going to share with you all 10 in the ten minutes today a lot of how I implemented what you'll be learning here. And the reason for that is I'm a fairly high conceptual type person and probably like a lot of you visionaries and CEOs really are. And so when I came into the program a little bit over a year ago, it was me figuring out how to implement to make sure that I got the results that I was hoping for. And it really ties a lot back to health care. But I'm just going to walk you through a little bit of how I did it. So then you guys can ask questions after if you're interested. Before I go too far, I'll give you a little bit of how I ended up as an entrepreneur. I grew up in an entrepreneurial family.
My parents never made a ton of money, but they always had a business. So I feel like I've always been around business. I technically started in this industry building the business and building. Right now, in 2010, I was a fresh new single mom. I had two little kids. I owned a real estate portfolio. I had a bit of wealth, but I had like net worth. Well, that doesn't really buy groceries. So I had to do something else to create like a sustainable life for my kids and I.
In twenty fifteen, I was burnt out and exhausted, like completely burned out Alex. I think you knew me quite well around then. I had like massive bags under my eyes. I was working really, really long hours. I sent my daughter to school one day. I'm still a little mortified by this. I sent her to school with multiple lice in her hair on picture day and I had done her hair, curled it that morning, sent her to school, didn't see the lice in her hair and had the teacher call like, call me and say, hey, you got to come pick up Lena because she's got lice. And I hadn't even noticed, like, that's how disconnected I was from my life that I didn't know my kid had multiple bugs running around in her hair.
And I had lice, like, that's how disconnected from my life I was and how my business was killing me. So it was around that time that I went to the first event with Alex and Cadey. And I remember sitting there thinking Alex knows what he's talking about, but I, I don't know why I didn't like join up and do what was going on then. I don't know. You didn't have maybe a really clear offer Alex. That's probably what it was. Probably you guys got really clear in your avatar which I am. So in twenty seventeen my life took a bit of a turn. I ended up single again. I've been married twice, I ended up single again and I started legacy creative from like a place of vision. It was like, I know what I'm good at, I know what I know how to do. I want to work with visionaries. I want to see them have their their visions come to life. And so I started it then. And it was finally only a year ago that I joined Charfen and it's like completely changed our life since then. And by others, I mean like our whole company. I know there's some of you in the room that will have had this sort of like same background as me, which is that I've been interested in business operations for a long time. I had private coaching. I've probably spent two and hundred thousand dollars in private coaching with different I know it's two hundred thousand dollars with different organizations. We were a big traction team before this and we implemented a lot of detractions systems in our business. It was pretty OK ish, like it was better than what we had before. And I actually really have a lot of love and respect for traction. I would like to see Charfen crush the traction system, which we can talk about later. And we did have a semi cadence that was kind of working, but there was still quite a bit of stress in my life. Like I still wasn't feeling like I wanted to build a business bigger than I had because the one that I had. Was like enough to stress me out, and so I couldn't see getting any bigger than where we were. I am 100 percent in business to impact people. This is my team. These are the people I work with today. I would move their high water for them. Like if anyone asks what drives me, it's to impact people first, the people I work with. Second, the people we serve. And so I know that many of you are probably driven by the same thing, which is why I share that like this is my chosen family. I'm lucky enough to also have my blood sister work with me like I was going to have a family reunion. These are the people that show up at that.
When I started implementing, I'm going to give you the three things I did that I think made the biggest difference. And then for those of you that are analytical people, I have some numbers at the end to prove why this works and why the two are not connected, but that it works. The first thing I did was I got into the momentum planner. Frankly, I was a little bit like, this doesn't make sense to me. I'm a Franklin planner person. I like my times of the day. Like, I had lots of resistance to the way that it was laid out. But I have an agreement with myself, which is if I'm going to hire a coach and I'm going to go all in on a system, even if I don't agree with them, I will listen to them. So I was like, whatever they want me to do the momentum and that's what I'll be doing. And so I really dug into doing the momentum planner in the way that it's laid out.
And I also did if you haven't gone through the momentum program that's in our dashboard, do it. The alignment exercise literally changed my life and Charfen team.
You'll have to tell people where to find that. But I think that exercise alone is worth all the money that I've paid Alex. And I feel like I will owe you guys forever because I'm just that one exercise, let alone all the rest of it. So I dug into the momentum planner. I did the momentum planner. And I think the biggest thing that made the biggest difference for me was that question, where was I comfortable? And I don't do where was an uncomfortable once a day? I kind of almost do it all day long and for a long time. At the very beginning, I did it all day long and I started to notice things like my shoes click on the floor at work and they drive me crazy. So I've now shifted to also those shoes because I couldn't stand them. You know, my bra is not comfortable, which in twenty twenty they're optional anyway, you know, but like my clothes aren't comfortable. I don't like this, I, I'm uncomfortable not knowing where all my money is. I'm uncomfortable not being sure if I could take on another client. Like all of a sudden all the places where I was uncomfortable started to come up and then I could just reflect back every week and decide which of those things were uncomfortable. And I could solve one of the things that I'll talk about in a second.
Look, there's tons of places where that was really great for me to dig into the momentum. Planner number two, I got really very, very clear on my vision. I have a long vision document I used. Oh, Cameron hair. What's it called? The Vivid Vision Book, whatever that is. I read the book and I went through the whole thing and I got really clear my vision, like, why was I doing this for me? Why am I doing this for my family? Why am I doing it for my team? Why am I doing it for the world? Like, I just got really, really clear on that. And that was sparked by actually it was sparked because when I onward with Charfen, I had to go through all those numbers. And while I was going to throw the numbers, it kind of made me think like, why the heck am I doing this and why do we have this number and why do we have that number? And just the process of onboarding required that I get really clear on my vision because I was terrified to get to that strategic call and not have an answer. The strategic direction call kind of forced me to get really clear on what is this business and how are we going to build it. And so I think being clear in my vision has made an absolute impact on my business. Like right now our business is attracting talent that's out of this world because we're clear on vision. And the the talent is like, hey, I just sold my company to Facebook. Can I come and work with you? Like, that's what's going on behind the scenes. And then the most like from a practical standpoint, if you're an operator or you're a CEO, I looked left on the billionaires code and it's a little bit unintuitive. I know you'll hear people say that all the time, but in a second, I'm going to show you the results that looking left on the billionaire code did for me and why it showed me that health care was actually the the key to being able. So I didn't start thinking self care was the key, but when I looked left of the billionaire code, I could figure out why self care was my key and why I had to look after myself. So what it came up for me was that self care to me meant I had to simplify and automate my life so that I could be present and I could be the leader that I needed to be to take the business to the next level. And it was looking back at the billionaires code when I was like, man, I have to get clear in my avatars for different brands. We actually my company runs different brands. So I've actually had to get clear on avatars for a couple of different brands. So I had to get clear on that. I was like, OK, I got to get clear on this, which means I need more time in my personal life in order to be like I need to get rid of everything I'm doing. That doesn't matter so I can do the activities that only matter, which means this is what I actually did increase my house into. Every week I hired a personal trainer. I started booking my days off in advance. I hired a. In some positions in my company, I looked I did a few times studies every time I did something that I saw a strategic that I could hire someone else to do, I started putting tactical beside it and I then hired somebody to do that previously strategic work for me. I let the teams drive way more of the products, so I let them drive the decisions. I give them goals and outcomes. And I started almost immediately delegating success and then just watching what was going on and showing up. Can now remember all this happened in twenty twenty also. Right. So we had like all that increased height, whatever, like height and Adrienne adrenalized stuff. I hired a personal assistant which I didn't have before. I don't know why I scheduled more time with my kids. I made my social life a priority. I went to bed earlier and I started driving sleep, which I didn't really before. I also like doing the breathing groups. I just kind of I booked time at the spores when I can, I take time out for massages. And all of that is so that I can be the most present and the most aligned person when I show up any in any environment, not just at work, but in an environment. Here's the actual results in the last 14, 15 months, our growth in revenue has gone from about one hundred and twenty thousand dollars a month to or three hundred thousand dollars a month average. We were in several of our brands. We were paying around seven or eight dollars cost per lead. We're down to like two dollars and seventy five cents per lead. All of this is because we looked left on the billionaires code every time we could. We leaned into the cadence. We use the the, the, the quarterly planning, like the the way to analyze the businesses. We were like, oh, great, we're not nurturing enough. Great will go into nurturing. We actually just went through a report yesterday on one of our brands where it looks like most of our clients are converting between days ninety and one hundred and eighty. We started converting. We started like intentionally nurturing them because we knew we weren't doing that well enough about 14 months ago. And that's the dollars that make the difference. We've launched five over one hundred thousand dollars per program programs in the last like since twenty twenty just because we use the Charfen system of planning out what was going on and we could look forward.
Mulago, we have a revenue like this. What we need to do to launch stuff. We have about a 70 percent resell right on the backend offers of our programs. So 70 percent of the clients in all of our programs just stick with us and buy other programs. And we're cross-selling between programs like crazy. On one of our membership programs. The churn rate was twenty seven percent, about 14 to 15 months ago. It's now nine point three percent. And in one of our programs is not all of them, but on one of them, our membership base went from six hundred to eleven hundred. So for those of you that are like, oh well, the numbers really actually make a difference here. All of this is a result of leaning into those first three things that I said I got really clear on my momentum, like what creates momentum for me and how can I do that for my team?
Also, I got clear on my vision and then we just looked left in the clearest code and kept doing whatever. The next step in that left on the billionaires code was when we'd get stuck, we showed up for team like we showed up. Diana knows we don't do this very often. Oh, hang on. There's one more thing. My team also was at seventeen. We're now at thirty three. We literally have a zero team churn rate. I had two people quit in the last two years. They've both come back. So I think that us a positive trend or whatever. Seven people in our team about houses, five of relocated to Calgary, two of them had babies like it's working in terms of team also. And I kid you, not people who are like, really, really. Sheri is one of them. Alex like here really highly qualified humans are showing up to want to work with us because we're clear and it's pretty fun to work around here. That it, I don't know if I'm in my ten minutes, but that's really all I'm going to say to any of you is just dig into. The cadence and like show up and just implement as fast as you can, get your team on board and implement. And here's another thing we did, because I told you we were traction team. We as a team agreed that we would do with the Charfen team said even if we didn't agree with it and there's been resistance. There's times where I've been like, oh. I don't want to do that, that doesn't feel like the right way to do it, but I will because I went in and I invested and if I'm going to like, I can't show up and say, hey, Alex doesn't work if I'm not implementing. That's kind of been my go, too. So if you get resistance from your team or from yourself or you're noticing any of it, just show up and ask on the on the calls on the show up for the trainings and just show up and then be real. If you feel resistance, just be real with them and say, hey, this doesn't make sense. Explain. And I have yet to ask, like, hey, Alex, this doesn't make sense. Can you explain? And every explanation then makes sense to me. So that's totally what's worked for us. And I hope that helps any of you with your future. I love being in this group because I think that there's some really kickboard businesses in here and we're all driven to help other people.
Hey, everybody, this is Eddie Kerr with Alex Charfen team. We created something called the Momentum Planner System. It's a scientifically proven method for creating momentum and it's specifically created for entrepreneurs just like you. You are going to love it. This has helped hundreds of people get more focused on their business and reduce the pressure and noise around them, figure out what to offload and stop doing and find the right direction, identify their top priorities, eliminate wasted time and reduce anxiety about the future. You need help getting into the momentum. The momentum planners Justin right now.