Momentum Podcast: 837

Get Close to Your Customers

by Alex Charfen
If your business has plateaued or slowed down, if you're not attracting what you feel is your ideal customer, if you're having delivery issues or return issues or maybe some retention issues, I have a suggestion for you. This is a lesson I learned a long time ago working with really successful business people, and it's a lesson I've personally applied in the last few months and it's been extraordinary.

Episode Description

If your business is facing some challenges like slowing down, not attracting the ideal customers, having issues with delivery or returns, or retaining customers, I have some advice that has worked wonders for me and other successful business people.

This strategy is getting close to your customers.

I've seen top CEOs of some of the biggest companies in the world do this, where they would jump in to their customer service department and start answering questions to understand what's really going on. For example, Howard Johnson, the CEO of Targus Mobile Devices, used to come into my territory and do sales calls with clients to get a better understanding of the market. This is something that Sam Walton, the founder of Wal-Mart, was famous for too – walking into his stores and talking to customers to see what was going on.

If you're facing similar issues, I would highly recommend getting close to your customers – jump on sales calls and customer service calls. I've been doing this for the past few months and it has been extremely effective. I've learned a lot from the customers, their questions and the problems they face, and this has helped me improve our sales process, marketing, and content updates. I was surprised at how much I had forgotten about this strategy and how effective it has been.

If you are ready to get out of your business's day-to-day, go to and register for a call with our team.

Full Audio Transcript

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