“I want to show you the exact process I used to make 1 million dollars in under 3 months!”
Today, the internet is filled with claims like this – so-called entrepreneurs trying to convince people they’ve hacked the system. They’ll tell you they have a proven method for making money. And that all you have to do is pay them to teach it to you.
But there’s a problem with this style of coaching or consulting: It’s not always adaptable or sustainable.
Even if these people did make millions with their method, there’s no reason to believe it will provide the same kind of momentum for you and your business. All entrepreneurs have different skill sets, experiences, industries and work situations, and even unique market factors that can affect performance.
My wife and I built a company that made millions with our CDPE® designation for real estate professionals. A big part of the reason we found success in that field was because we had niche experience, passion and skills. However, I do believe there are universal concepts that can help any entrepreneur find momentum and build the business they’re envisioning.
Helping you get there isn’t simply a matter of teaching you a system. Entrepreneurs have to have the freedom to discover what works for them, and find momentum throughout the process. So rather than trying to give entrepreneurs the step-by-step process I took to build my company, I provide universal strategies and tactics that put entrepreneurs in the right position to create a business built around their strengths.
I talk to a lot of entrepreneurs who are unsure if they’re getting the value that they should be getting from the relationship with their business coach. I want to help clear that up for you, because if your business coach isn’t providing you with momentum throughout the process of their coaching, it may be time to reconsider your coaching options.
Here are 4 things your business coach should be doing for you to add value and keep your momentum going.
Business Coaches Should Help You Lower Pressure and Noise
One of the first things I do with entrepreneurs is introduce them to the concept of pressure and noise. These are the things in an entrepreneur’s life that slow momentum and impede progress. Oftentimes, entrepreneurs fail in business because they’re simply spread too thin. They’re invested in toxic relationships, busy with unnecessary obligations, troubled by health problems or lost in financial sinkholes.
But entrepreneurship is difficult enough without these additional sources of pressure and noise. So I start by helping our clients minimize their clutter and simplify their lives so that they can devote their full energy to their business.
Business Coaches Should Help You Leverage Your Time
One of the best ways for entrepreneurs to lower pressure and noise in their lives is to optimize their time. We take our clients through a time study exercise so they can get a handle on exactly how their time is being spent. After tracking their daily activity hour by hour, entrepreneurs usually realize that they’re spending the majority of their time on short-term tactical obligations, which ultimately slows their development.
We help our clients get to a place where they’re spending roughly 50% of their time on strategic, long-term activities and 50% on the short-term. This is important because when people like us can align our daily activities with our long-term vision, our lives become more intentional and we move toward our goals more quickly.
Business Coaches Should Help You Replicate Past Success
Success leaves clues. The problem is: most entrepreneurs look at either too many, or too few of them. But figuring out how to generate momentum consistently isn’t as difficult as many entrepreneurs think. It starts with looking at a client’s past. I help entrepreneurs analyze their past wins and pick out the key characteristics of the situations that led to those wins. When they do this, clients are able to gain a clear understanding of how they create momentum. And it allows them to recreate that success consistently in the future.
Business Coaches Should Help You Plan Ahead
For entrepreneurs to reach their full potential, it’s important to be able to connect daily activity to long-term vision. To accomplish this, one of the main things I do with our clients is help them install a proven planning system that will allow them to establish a clear path to their desired outcomes. We show people how to create year-long objectives, 90-day targets and 30-day goals so that each one of their days is fully leveraged and highly intentional. This is a process I developed called Momentum-Based Planning, and it’s completely adaptable to the life of any entrepreneur – regardless of profession.
Most of the entrepreneurs I work with don’t choose to be entrepreneurs … it’s who they are, and they don’t enjoy following some else’s rules for success. That’s why I don’t make up rules. However, I do have more than 20 years of experience working with some of the most successful entrepreneurs in the world and helping them find momentum. I’ve seen how these people create momentum, and I’ve formulated tactics that have helped me find success on a consistent basis in my own life and businesses.
All my trainings and products are designed with the Entrepreneurial Personality Type in mind because I know how hard it is for people like us to find the help we need. That’s why the products I create are designed to help entrepreneurs leverage unique strengths so they can find success on their own terms – regardless of their discipline or strengths.
If your business coach isn’t providing you with adaptable tactics you can apply directly to your business, or if you’re just not feeling momentum in their system, then it’s time to look elsewhere for instruction.